Demographic Targeting

Demographic Targeting in Voting Law

Definition of Demographic Targeting in the context of the United States election law: Operation that aims to define and target a category of voters based on age, gender, income, education, profession, ethnic origin, religion or any other identifiable criteria in an electorate, with a wide variety of aims. These include: to predict their political preferences, encourage them to participate in an election, influence their political choices or deliver specific voter and civic education messages.

Demographic Targeting in Voting Law

Definition of Demographic Targeting in the context of the United States election law: Operation that aims to define and target a category of voters based on age, gender, income, education, profession, ethnic origin, religion or any other identifiable criteria in an electorate, with a wide variety of aims. These include: to predict their political preferences, encourage them to participate in an election, influence their political choices or deliver specific voter and civic education messages.