Product Cycle Theory

International Trade Meaning and Definition of Product Cycle Theory

Meaning of Product Cycle Theory

Product cycle theory views the products of the successful firm as evolving through four stages: (1) infancy, (2) growth, (3) maturity, and (4) decline.

Related Entries of Product Cycle Theory in the Encyclopedia of Law Project

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Product Cycle Theory in Historical Law

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Legal Abbreviations and Acronyms

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What is Product Cycle Theory?

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Product cycle theory in Global Commerce Policy

In this regard, product cycle theory is: proposed by Raymond Vernon in 1966. The entries on trade policy are here. It states that highly industrialized countries enjoy a comparative advantage in the research and development of new products because they have better access to capital and specialized human resources. The product cycle is assumed to consist of several stages, beginning with production in a small custom- oriented market, later becoming the domain of the multi-national firm and reaching its apex with the manufacture of the product in lower-cost countries from where the product is re-exported to the market in which it had been developed originally. See also Heckscher-Ohlin theorem.[1]

Product cycle theoryin the wold Encyclopedia

For an introductory overview on international trade policy, see this entry.

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Notes and References

  1. Dictionary of Trade Policy, “Product cycle theory” entry (OAS)

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