Mcworld

Definition of Mcworld

The Canada social science dictionary [1] provides the following meaning of Mcworld: A concept developed by Benjamin Barber (1995) to describe the new globalized world where nation states have little power and citizenship has become meaningless as a cornerstone of democracy. This new world is ruled by corporations (multinational corporations or in Barber’s terms antinational corporations) which see everyone simply as consumers. In this new world citizens can no longer effectively use democracy to enhance or protect social values because this would interfere with the marketplace. The assumption is that the actions of countless consumers will best satisfy the social needs of communities. See: consumer culture; multinational;

Mcworld: Resources

Notes and References

• Drislane, R., & Parkinson, G. (2016). (Concept of) Mcworld. Online dictionary of the social sciences. Open University of Canada