Consumer And
Industrial Goods
Consumer And
industrial Goods
Resources
Further Reading
-
Boone, Louis E., and Kurtz, David L. (1992). Contemporary
Marketing. IL: Dryden.
Diamond, William T. (1963). Distribution Channels for Industrial
Goods. OH: Bureau of Business Research.
Eckles, Robert W. (1990). Business Marketing Management:
Marketing of Business Products and Services. Englewood
Cliffs, NJ: Prentice-Hall. Levy, Michael, and Weitz, Barton. (1992). Retail Management.
IL: Irwin.
Reid, T. J. (1991). What Mother Never Told Ya About Retail.
LA: Retail Resources Publications.
EARL C. MEYER
SHARON K. SLICK - Consumer And
industrial Goods in the Encyclopedia of Business and Finance, 3rd Edition, Macmillan Reference USA, 2014
Leave a Reply