Classic Brands

Classic Brands

Resources

Further Reading

• Battle, John D. (1999). ˜ ˜Brand Names, Durable and Adorable. ™ ™
  Aftermarket Business June: 49.
  Carmichael, Matt. (2000). ˜ ˜Coca-Cola ™s No Brainer Still
  Reinforces Brand. ™ ™ Advertising Age. February 14: 56.
  ˜ ˜From Soda Fountain to American Icon. ™ ™ (1999) Playthings.
  February 3.
  KAREN J. PUGLISI
• Classic Brands in the Encyclopedia of Business and Finance, 3rd Edition, Macmillan Reference USA, 2014